If you’re at a crossroad and considering selling your business, there are going to be some facts that you should accept.

This entails decisions you will need to make and commitments that you will inevitably need to honour.

First and foremost, the most fundamental question you will need to answer is:

Do I want to sell?

If the answer is yes, you will need to be ready for the journey, there will be some high and low points to endure.

Obstacles may come up from what seems like nowhere, you need to overcome all of them to get to the finish line.

The more complex the transaction, the more it may feel like it will never end.

Some Tough Love

You are the ultimate decision-maker when it comes to selling, whether you want to sell your business on your own or with a professional business broker. So, make sure you familiarise yourself with the process, the marketplace and the fact that this is a commercial transaction. There is no room for unreasonable or emotional demands.

It is purely business, only verifiable information will carry any weight. Buyers will not base any decisions on your word or that of anyone else, they will make their decisions based on verifiable and documented statements and figures only, so you would be wise to keep the narration to relevant information only.

Ultimately the market will determine the price you can achieve; buyers do not pay more simply because you chose a higher asking price. In fact, if your asking price is too high, more than not, you will have a harder time engaging and retaining potential buyers' interests.